Visual Design for an international audience
When working with transnational corporate websites in different cultural contexts, it is very important to know the different aspects and demands of your international audience. To make a website optimally available and enjoyable for a wide range of users, you need to look beyond the technical requirements of a CMS only supporting text display and language direction. For your visual design to have a global reach, you need to consider things like aesthetics, symbolism, typography and form construction.